Speeding is common—but public support for solutions that slow drivers down can be hard to build. Although speed contributes to nearly three in ten traffic fatalities, many drivers view speeding as less dangerous and more socially acceptable than other risky behaviors.
This research will help transportation agencies close that gap. The project will evaluate ways to engage the public and decision-makers, identify promising messages and communication practices, and develop practical educational materials. The goal: build understanding and support for proven engineering solutions—such as roundabouts, roadway reconfigurations, and traffic calming—that manage speeds and make roads safer.
